Following the successful completion of its overseas promotional activities in Australia, the DPES international promotion team has continued its global outreach with no pause, heading to the African market to participate in FESPA AFRICA 2026, held from September 8 to 10, 2026, at the Gallagher Convention Centre in South Africa. Through continued international outreach and market engagement, DPES CHINA is strengthening its global network, expanding its international presence, and creating new opportunities for cross-border business cooperation and industry exchange.

Exhibition Overview

· Show Name: FESPA AFRICA 2026 (South Africa)

· Date: September 8–10, 2026

· Venue: Gallagher Convention Centre

· Frequency: Once a year

FESPA AFRICA 2026 focuses on the signage, digital printing, and visual communications sectors, bringing together a diverse range of products, technologies, and solutions. The event showcases wide-format and digital printing, digital signage and LED displays, vehicle wrapping, textile and apparel printing, screen printing, laser cutting and engraving, as well as printing consumables and substrates.

In addition, the exhibition features a range of digital solutions, including colour management, RIP software, AI-powered design, and workflow automation. By bringing together emerging technologies, innovative products, and industry expertise, FESPA AFRICA 2026 provides an important platform for industry professionals to explore technological advancements, exchange market insights, and gain a deeper understanding of evolving industry trends.

On-Site Promotion

During the exhibition, the DPES international promotion team visited various specialised exhibition areas at FESPA AFRICA 2026, engaging in face-to-face discussions with local printing companies, equipment distributors, sign makers, and industry professionals. These interactions enabled the team to gain a deeper understanding of market demands and emerging trends across the printing, advertising, and signage industries in South Africa and the wider African market.

At the same time, the team placed a strong focus on promoting DPES CHINA 2027, introducing local professionals to the show’s latest developments and major upgrades. These include its relocation to Area B of the Canton Fair Complex, the simultaneous opening of Hall 13, and an expanded exhibition scale of 130,000 square metres. The team also distributed the English-language edition of the DPES CHINA 2027 promotional materials and other relevant event information to a wide range of industry visitors, further strengthening DPES CHINA’s brand presence and international recognition in the African market.

Through these interactions, the team observed that professional buyers in the African market place considerable emphasis on the technical maturity, operational stability, and overall application capabilities of equipment when making purchasing decisions. In addition to print quality and production efficiency, they attach great importance to automation, ease of operation, environmental performance, and long-term operating and maintenance costs. Meanwhile, as the digital printing, advertising production, and visual communications markets continue to develop across Africa, local businesses are demonstrating strong demand for cost-effective, reliable equipment and solutions capable of supporting a wide range of applications.

Global Outreach Continues, Connecting Chinese Manufacturing with the World

Leveraging the international platform of FESPA AFRICA 2026, DPES further strengthened its engagement with the African printing and visual communications industries while bringing the latest updates on DPES CHINA 2027 to the South African market.

Looking ahead, DPES will continue to expand its global network of professional buyers and industry partners, leveraging Guangzhou as a key hub for industrial resources to connect Chinese manufacturers with international markets. Through these ongoing international initiatives, DPES aims to create more opportunities for overseas businesses to explore Chinese manufacturing capabilities, identify potential business partners, and expand into the broader Asian market.